IJMTES – THE ROLE OF GOVERNMENT AND EMPLOYER IN INTEGRATION OF CSR INTO EMPLOYEE ENGAGEMENT- A STUDY IN INDIAN SENARIO

Journal Title : International Journal of Modern Trends in Engineering and Science

Paper Title : THE ROLE OF GOVERNMENT AND EMPLOYER IN INTEGRATION OF CSR INTO EMPLOYEE ENGAGEMENT- A STUDY IN INDIAN SENARIO

Author’s Name : P S S Lakshmi Kavya | Dr A Bala Saraswathiunnamed

Volume 04 Issue 04 2017

ISSN no :  2348-3121

Page no: 302-305

Abstract – Corporate social responsibility is the method where the business integrates itself with the society and tries to balance them both. Employee engagement is where employees are involved and integrated with the objectives and vision statements of the organization. Even though all the scholars universally accept that a business’s first and foremost motive is profits and wealth maximization, all agree that an organization cannot use the resources of the society & employees and neglect them both. In 1970s CSR is focused on social betterment, now, it has moved to social responsiveness. We are in generation III CSR where companies are trying to address significant issues big and small which, make a difference. In spite of several arguments against CSR it is still the most accepted way to show the society we care. To make all this possible the main resource is Human resource which is the life blood of the organization, which is sometimes susceptible to change and sometimes stubborn to change. That is why both the concepts have become a popular Research theme to modern day researchers. In this paper the main focus is on the role of government and employer to integrate CSR with employee engagement. So, this paper discusses both the concepts in detail and tries to show a path in which they can be merged to find a common goal. As said before, many authors detailed the concept of CSR and Employee engagement, so, here in this paper it is only conceptualized and presented for a deep literature review to future researchers.

Keywords – Corporate social responsibility, corporate philanthropy, corporate social action, employee engagement, worker engagement, employee attitude, managerial perception

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